Chapter 10 : Extending The Organization - Supply Chain Management
Supply Chain Management
- The average company spends nearly half of every dollar that it earns on production.
- In the past, companies focused primarily on manufacturing and quality improvements to influence their supply chains.
Basics of Supply Chain
- The supply chain has three main links :
- Materials flow from suppliers and their “upstream” suppliers at all levels.
- Transformation of materials into semi finished and finished products through the organization’s own production process.
- Distribution of products to customers and their “downstream” customers at all levels.
- Organizations must embrace technologies that can effectively manage supply chains.


Information Technology's Role In The Supply Chain
- IT’s primary role is to create integrations or tight process and information linkages between functions within a firm.

Factors driving SCM :

Visibility
- Supply chain visibility – the ability to view all areas up and down the supply chain.
- Bull whip effect – occurs when distorted product demand information passes from one entity to the next throughout the supply chain.
Consumer Behaviour
- Companies can respond faster and more effectively to consumer demands through supply chain enhances.
- Demand planning software – generates demand forecasts using statistical tools and forecasting techniques.
Competition
- Supply chain planning (SCP) software – uses advanced mathematical algorithms to improve the flow and efficiency of the supply chain.
- Supply chain execution (SCE) software – automates the different steps and stages of the supply chain.
- SCP and SCE in the supply chain

Supply Chain Management Success Factors
- SCM industry best practices include :
- Make the sale to suppliers.
- Wean employees off traditional business practices.
- Ensure the SCM system supports the organizational goals.
- Deploy in incremental phases and measure and communicate success.
- Be future oriented.
SCM Success Stories
- Top reasons why more and more executives are turning to SCM to manage their extended enterprises.

- Numerous decision support systems (DSSs) are being built to assist decision makers in the design and operation of integrated supply chains.
- DSSs allow managers to examine performance and relationships over the supply chain and among :
- Suppliers
- Manufacturers
- Distributors
- Other factors that optimize supply chain performance

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